CES Academy · Executive Marketing Dashboard

At-a-Glance · Key Metrics

Calendly Events

253

Tour appointments scheduled

Tour Page Views

4K

Schedule a Tour page visits

Total Ad Clicks

6,893

Google + Facebook combined

Total Leads

370

Qualified leads captured

New Visitors

11K

First-time site visitors

Executive Snapshot

370 leads captured across all channels with 6,893 total ad clicks — a healthy, active acquisition pipeline this month.

253 tour appointments confirmed from 4,000 Schedule a Tour page views — strong mid-funnel conversion from interest to intent.

Facebook reach surged +91% year over year; impressions grew +135% YoY — brand awareness compounding across all 9 campuses.

Zapier workflows fully corrected across all locations — every new lead now triggers accurate, automated follow-up.

Work Completed This Month

Operations & Technical · 4 hrs/mo

Zoom sessions with Becki to troubleshoot Zapier notification routing issues

Updated all 9-location Zapier workflows with correct contact email addresses

Remote IT consultations to confirm Zapier + email notification setup

Content & Publishing

4 custom blog posts published (client-provided or curated)

2 monthly newsletters distributed to subscriber lists

Social Media & Creative

Custom graphics & branded content published across all 9 Instagram & Facebook accounts

Paid Media Performance

Google Search Ads

Main Search Campaign

Clicks

3,996

Impressions

66,901

Avg. CPC

$0.74

Total Spend

$2,963

Budget Utilization $2,963.18 / $3,000 98.8%

$36.82 under approved budget

Facebook / Instagram Ads

Retargeting & Boosts

Clicks

2,119

Impressions

122,880

Reach

61,611

Total Spend

$749.88

Budget Utilization $749.88 / $750 On Budget

$0.12 under approved budget

Facebook Reach

61,611

↑ +9% vs. last period ↑ +91% vs. last year

Facebook Impressions

124,661

↑ +15% vs. last period ↑ +135% vs. last year

Channel Comparison

Google Search Ads

Facebook / Instagram

Website & Traffic Highlights

Top 5 Pages — February 2026

1

Home

100%

2

Schedule A Tour

84%

3

Tour Now

70%

4

About Us

57%

5

Winter Haven

46%

11K

New Website Visitors

First-time visitors this month

Mailchimp — Top Mailing Lists

LM: Free Guide

3,415

General

963

Broach School Tampa

860

Crossroads — Lakeland

746

Broach School Bradenton

658

Broach School Zephyrhills

579

Crossroads — Jacksonville

471

Broach School St. Petersburg

446

Crossroads — Green Cove Spgs

39

253

Calendly Events Booked

Tour appointments confirmed this month

Key Insights

01

Facebook is a compounding brand asset

Impressions up +135% YoY and reach up +91%. Brand recognition across all CES campuses is accelerating — not just holding steady.

02

Tour scheduling conversion is strong

4,000 page views produced 253 booked appointments — roughly 1 in 16 visitors schedules a tour. The funnel from click to calendar is working.

03

Both ad budgets are fully utilized

Google at 98.8% and Facebook at 99.98% of approved spend — near-perfect efficiency with no waste and no missed delivery.

04

The Free Guide list is a standout asset

At 3,415 subscribers — 3.5× larger than the next list — this is the most valuable warm audience and deserves a dedicated nurture strategy.

Recommendations for Next Month

STEP 01

A/B Test the Tour Landing Page

4,000+ monthly views makes this the highest-leverage optimization on the site right now.

STEP 02

Launch a Lead Nurture Sequence

3,415 Free Guide subscribers need a targeted drip campaign guiding them toward a scheduled tour.

STEP 03

Confirm Zapier Automations Live

Verify every updated workflow fires correctly — no incoming lead should go uncontacted.

STEP 04

Geo-Target Winter Haven

Already a top-5 traffic page. A dedicated local ad push could convert existing interest into booked tours.

STEP 05

Test Google Retargeting

Redirect a portion of the $3K Google budget to remarketing for lower CPC and higher lead quality.

CES Academy Marketing Dashboard